Trinity Broadcasting Network Embraces Advertising Business Model

After taking the helm of Trinity Broadcasting Network (TBN) in 2015, Matthew Crouch discontinued TBN’s annual beg-a-thons,  restructured the network’s organization and made programming changes to appeal to younger audiences. The TV programs of Benny Hinn and Kenneth Copeland were removed from the network and TBN’s flagship program Praise the Lord was renamed to one word: Praise.

In 2018, TBN’s two largest non-profit organizations Trinity Broadcasting of Texas and Trinity Christian Center of Santa Ana reported no advertising revenue. In 2019, the TBN organizations reported a total of $3,368,490 in advertising revenue. In 2020, advertising revenue more than doubled to a total of $7,252,771.


(Photo: TBN advertising revenue spreadsheet compiled by Trinity Foundation)

In 2020, all TBN advertising revenue was reported as unrelated business income which is subject to possible taxation.

TBN advertisers include My Pillow and Vinia.

Donor Beware: Gospel for Asia’s Fine Print

Almost four years have passed since Gospel for Asia (GFA), the global promoter of native missionaries, settled a class action lawsuit for $37 million

GFA has finished paying back $37 million to former donors.

The settlement agreement also required GFA to “publish annual reports of all work accomplished with donated funds.”

While the 2022 annual report is not yet available, we can review the 2021 annual report.

If the annual report is accurate, GFA provided water for 39 million people, sponsored 142,000 children and taught 27,000 women to read. While the reports of charitable activities are impressive, there is no disclosure of how much these activities cost.

The GFA annual report doesn’t disclose total assets, travel costs, legal expenses or other financial numbers that cautious donors may wish to review before giving.

By claiming to be a church or association of churches, GFA also avoids filing the IRS Form 990 which discloses salaries of top ministry executives and features an itemized statement of expenses. *

Understanding Restricted Donations

GFA collects money for constructing church buildings, drilling water wells, supporting missionaries, child sponsorship and livestock. But does the money reach its intended recipient?

As required by the settlement, GFA’s website features a disclaimer which says, “Regardless of particular designations, moneys are raised for ministry purposes, and GFA retains discretion to use donated funds in any manner that serves our charitable objectives.”

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List of 100 Highly Paid Evangelical Non-profit Executives

Each January MinistryWatch publishes a list of highly compensated religious non-profit executives. The compensation for 100 employees on the 2023 list ranges from $370,890 to $7,319,371 (David Cerullo of INSP !!).

Seven million plus dollars!!!

America needs to have a serious conversation about excessive compensation in the non-profit world. Many of the highest paid televangelists fail to make the MinistryWatch list because their compensation is secret.

The compensation data is compiled from Form 990s submitted to the IRS. Churches, synagogues and mosques are exempt from filing a Form 990.

In December, ProPublica reported the IRS had a backlog of half a million 990s to release.

Because of the IRS backlog, MinistryWatch’s list features 15 people with 2019 compensation information.

The IRS backlog also affects Trinity Foundation’s investigations adversely. Some of our investigative reports are delayed by lack of current financial data.

The MinistryWatch list provides compelling examples of nepotism in Christian ministry. The Inspirational Network and Glory of Zion International both include three family members working as highly paid executives.

In addition to compensation of executives, the Form 990 also provides a statement of expenses, which helps conscientious donors evaluate the effectiveness of the charities they support.

One of the key metrics for concerned donors is program services. This is the money spent on the mission of the non-profit organization. Program services is determined by subtracting management and fundraising expenses from total expenses.

New Hillsong Podcast Premieres on Groundhog Day

Storyglass, a UK-based studio, has produced an 8-part podcast series about Hillsong, the well-known megachurch that originated in Australia. The first episode of False Profits: Hillsong drops on February 2nd, which is better known as Groundhog Day.

In the first episode Noemi Uribe, a former member of Hillsong, describes the charismatic appeal of Hillsong. In the series, Uribe’s personal stories along with expert commentary from journalist Elle Harding will explain the rapid growth of Hillsong and character flaws of church leaders resulting in scandals.

Episode three will feature a conversation with Trinity Foundation investigator Barry Bowen on the topics of church governance, whistleblower accusations and financial reporting of overseas spending.

Court Cases to Watch in 2023

Besides shining a spotlight on the bad behavior of religious leaders, court  cases often bring unique attention to church and ministry governance issues. Cross examination frequently provides answers to questions church members have long sought.

The finances of churches and ministries which are often secret may become a matter of public record during litigation.

For organizations filing a Form 990, legal expenses are disclosed on the Statement of Expenses page.

* Evan and Joshua Edwards – Evan and his son are accused of using their non-profit organization ASLAN International Ministry to fraudulently obtain a Paycheck Protection Program loan. According to ProPublica, the ministry received a loan of $8,417,200 in 2020 to retain 486 employees during COVID. USA Today reported the family used part of the money toward purchasing a $3.7 million home in Orlando among other misdeeds.

A trial date has not yet been set. The court docket is available on PACER.

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Risky Transparency: Is Trinity Foundation ‘Doxing’ televangelist jets?

(Photo: Pastor Planes tracked 13 aircraft on November 20, 2022.)

For eighteen months Pastor Planes, a project of Trinity Foundation, has published daily tracking maps of televangelist, ministry and Christian university jet flights to bring transparency to religious non-profit use of private aircraft.

Private jets are often examples of poor stewardship and a waste of donor funds.

And then it happened! Twitter suspended Celebrity Jets, a popular account well known for real-time tracking of jets owned by Hollywood celebrities. Celebrity Jets was accused of “doxing” — which is a word that  typically refers to revealing the address of a person’s home. In this new context it refers to posting real-time location of an aircraft.

How is Pastor Planes any different?

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America’s Mafia Priest Dies

When retired Catholic priest Louis Robert Gigante died in October at 90 years of age, the news of his death was missed by most of America’s religion reporters, yet there are important lessons to learn from examining Gigante’s life story.

Gigante served at St. Athanasius Church in New York City, launched the  South East Bronx Community Organization (SEBCO), a large developer of  affordable housing, and was famous for being the brother of mafia boss Vincent Gigante, who headed the Genovese Crime Family for more than 20 years.

By serving as a secular, non-order priest, Gigante avoided taking a vow of poverty. Gigante preached the weddings and funerals of mafia associates and spoke in favor of lenient sentences after mafia members were convicted of crimes.

In 1989, The Village Voice newspaper published an incredible expose of Gigante’s business practices: “A four-month Voice investigation of Gigante and SEBCO has revealed that the priest and his publicly financed developments have been a $50 million opportunity for the Mafia.”

In addition to operating the non-profit SEBCO, Gigante owned the for-profit SEBCO Management company which did business with the non-profit. This kind of business relationship is described as self-dealing and is illegal when a non-profit executive excessively profits off the non-profit organization.

Self-dealing creates conflicts of interest and opportunities for financial abuse. The Village Voice reported, “It should come as no surprise that the priest’s company has gotten every SEBCO contract.”

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Pastor Jamal Bryant Violates Johnson Amendment

Jamal Bryant, pastor of New Birth Missionary Baptist Church appears to have violated the Johnson Amendment with an Instagram post on November 28, 2022:

The Johnson Amendment, adopted in 1954,  made it illegal for non-profit organizations to endorse or oppose political candidates.

Following the fall 2022 elections, Trinity Foundation, which is a non-partisan watchdog organization, reported both Jamal Bryant and televangelist Kenneth Copeland to the Internal Revenue Service for violating the Johnson Amendment.

Copeland flew his church-owned jet to West Palm Beach, Florida, to join Donald Trump’s entourage for a political campaign event.

Bryant and his church supported Democrat candidate Raphael Warnock. Meanwhile, Copeland supported Republican candidate Mehmet Oz.

Year in Review: Where Your Donations Go

Today is National Giving Day and many Americans are supporting their favorite non-profit organizations. If you would like to donate to Trinity Foundation, please visit our donation page.

To the informants, readers, donors, journalists, and podcasters that interact with Trinity Foundation, we would like to say thank you for your support.

Your tips have aided our investigations, your interviews have educated the public regarding religious fraud and your donations have financed our work.

Again, thank you.

Year in Review

After Trinity Foundation founder Ole Anthony died in 2021, several documentary filmmakers contacted Trinity Foundation regarding the possibility of making a documentary about Ole’s life and our investigations. The project is currently on hold.

In March, Discovery+, the online platform of the Discovery Network, premiered the documentary Hillsong: A Megachurch Exposed. The third episode featured Trinity Foundation staff investigator Barry Bowen discussing Hillsong’s use of limited liability companies and accumulation of property in Maricopa County, Arizona.

Following the online premier, Trinity Foundation published the article The Dangerous Legal Structures of Hillsong Church. The documentary and our original reporting led to an ABC (Australia) interview and appearances on several podcasts including Leaving Hillsong.

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