After taking the helm of Trinity Broadcasting Network (TBN) in 2015, Matthew Crouch discontinued TBN’s annual beg-a-thons, restructured the network’s organization and made programming changes to appeal to younger audiences. The TV programs of Benny Hinn and Kenneth Copeland were removed from the network and TBN’s flagship program Praise the Lord was renamed to one word: Praise.
In 2018, TBN’s two largest non-profit organizations Trinity Broadcasting of Texas and Trinity Christian Center of Santa Ana reported no advertising revenue. In 2019, the TBN organizations reported a total of $3,368,490 in advertising revenue. In 2020, advertising revenue more than doubled to a total of $7,252,771.
In 2020, all TBN advertising revenue was reported as unrelated business income which is subject to possible taxation.
TBN advertisers include My Pillow and Vinia.