(Photo: St Matthews Churches includes inexpensive items such as this tablecloth in mailouts to create a sense of obligation for the letter recipient to donate.)

How a Man You’ve Never Heard of Created the Unholy Grail of Televangelist Fund-Raising Letters and Keeps the Cash Rolling In Over 60 Years Later.

By Mike Renfro and Pete Evans

You’d certainly be forgiven if the name Gene Ewing doesn’t ring a bell. What this name does ring is the cash register. Gene Ewing is the behind-the-scenes J.R. Ewing of TV Preachers and their cash gushers. It’s a show that’s been going on for over six decades—mostly at the expense of the poor, elderly, sick and hurting.

His stock-in-trade for most of his career has been scripture-draped fund-raising appeals, replete with highly personalized pitches and promises for renewed health and prosperity. Predictably, it’s Ewing and his partners that have been the ones prospering. And if IRS records before they “went dark” and re-branded as a church are any indication at all, they’ve been prospering to the tune of millions of dollars annually—all pouring into a lawyer’s P.O. box, overflowing with cash, checks and cynically-abused dreams.

You can google him but you’ll struggle to find a photo of him from this side of the 1960s. Perhaps the only thing more mysterious and elusive than the man is the church from which his appeals emanate. And unlike many of his cohorts in televangelism such as Jim Baker and W.V. Grant, who both spent time in prison, Ewing’s always managed to avoid both the law and the limelight.

James Eugene “Gene” Ewing, Milton Ray McElrath (Ray), and until recently, their now-deceased lawyer J.C. Joyce have been the three main individuals consistently running what is now Saint Matthews Churches under many different names.  How did this organization evolve into the money machine it is today?

Continue reading “James Eugene Ewing, Founder of St. Matthews Churches: the Religious Direct Mail Monster”

A word from our president, Pete Evans, about why people fall for the prosperity gospel.

Desperation is a huge motivator.  When you or someone close to you is dying or suffering, it’s natural to want to help in whatever way we can.  Or, when finances become so strapped that you or a person close to you is in anguish, there is a desire to alleviate the suffering.  So if a televangelist comes on television promising that God wants to heal and financially bless individuals, but God requires a gift first—care of the ministry of course; desperate people begin to grasp at straws and take desperate measures. It becomes a sort of heavenly lottery and plays on people’s natural greed as well.  In desperation, people give to the ministry in order to get their invisible lottery ticket and “expect a miracle”.

The televangelists use a twisted and perverted version of one of Jesus’ parables—the parable of the sower and the seed. First, the true meaning of the parable:  Jesus was talking about the seed of Christ in us—about his life in us and how it can be trampled on, choked out, or—best case—nourished.

Next, the perversion of the parable:  the seed is your money; which, planted in the good ground will be multiplied by God via health, healing, or an exponential increase in wealth based on the amount one gives.  To quote Hitler’s despicable propaganda minister, Joseph Goebbels, “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.” I would add, at least until the spell is broken.  The Goebbels quote is often called “The Big Lie”.

Thirty-five years ago, the National Religious Broadcasters (NRB) faced its biggest public relations scandal. Televangelist Jim Bakker resigned from the PTL Television Network after news media revealed hush money was paid to Jessica Hahn so that she wouldn’t reveal his affair.

Bakker’s local newspaper, The Charlotte Observer, tenaciously investigated the flamboyant preacher, revealing details of his extravagant lifestyle.
In 1989, NRB created the Ethics and Financial Integrity Commission (EFICOM) in response to the Bakker and Jimmy Swaggart scandals.

NRB’s attempt at self-regulation was short-lived. EFICOM was shut down in 1993.

Last week Christian media professionals from around the world gathered at the NRB annual convention in Nashville at the Gaylord Opryland Resort & Convention Center.

Trinity Foundation reviewed a list of speakers, sponsors and supporting organizations featured at the convention, discovering two non-profits not filing a Form 990 with the IRS.

The Form 990 itemizes revenues, provides a breakdown of total expenses, and reveals salaries of highest paid officers at non-profit organizations. (Churches, synagogues and mosques are exempt from reporting.)

Dave Kubal, one of the conference speakers, serves as president of Intercessors for America. According to the IRS Tax Exempt Organization Search, Kubal’s organization stopped filing a Form 990 after 2016. Intercessors for America received almost $1 million in donations during the last year it reported to the IRS.

Intercessors for America, is lucky that its tax-exempt status has not been revoked. According to IRS rules, a non-profit should lose its tax-exempt status after not filing a Form 990 for three consecutive years.

The other non-profit failing to file a Form 990 is International Evangelism Outreach. The organization’s president, Eliudi Issangya, participated in NRB’s Great Commission Forum. Because International Evangelism Outreach does not file a Form 990, there is no public reporting of American donations to the Tanzania-based ministry.

If NRB wants its members to be more transparent, it should begin a screening process for convention speakers and participants which checks for publicly available Form 990s or publicly available audited financial statements.

If NRB’s leadership had real discernment, they would be doing everything possible to clean up religious broadcasting. Unfortunately, NRB is unprepared to face the next wave of televangelist scandals.

In fact, there is currently a televangelist under investigation suspected of crimes that would make Bakker’s sins look tame.

After pleading guilty to a massive crime operation that involved wire fraud and bank fraud, Charles Sebesta was ordered last year to pay back the amount stolen from his church: $11,438,213. Sebesta also received 130 month prison sentence.

A Department of Justice press release explained the crimes: “Having wrested operational and financial control of the Church from its elderly members by 2006, [Sebesta] began a 10-year spree in which he treated the Church and its considerable assets as his own personal piggy bank.”

After becoming chairman of the Fifth Church of Christ, Scientist, of Los Angeles, Sebesta forged check signatures and created a fake company, Sky Blue Environmental, to send payments.

The church refused to excuse the criminal behavior of its chairman and contacted law enforcement. As a result, Sebesta was required to pay restitution. The court ruling mirrored biblical justice which required thieves to pay back their victims. Such justice is often denied when churches and ministries refuse to file charges against pastors and financial secretaries committing financial crimes.

Continue reading “Requiring Restitution for Church Criminals”

Every January so-called prophets share their prophecies for the New Year, which are then published on the Elijah List, a prophecy news website.

Recently, Charismatic Bible teacher Jan Hamon proclaimed, “I decree this will be my double portion year!”

For 2022, Chuck Pierce prophesied, “I am neutralizing your chromosomes from iniquitous patterns.” Pierce is one of America’s highest paid “prophets” and was compensated $1.2 million for the fiscal year ending March 31, 2020, which shows the prophecy business pays its best known practitioners very well.

When media began reporting Russian President Putin’s plan to invade Ukraine, the so-called prophets exploited the news. Pastor Hank Kunneman claimed that God said, “I’ve been speaking to you, Putin, and you are listening.” Hank, did God tell Putin to attack Ukraine?

Continue reading “The Prophecy Business: There’s Money to be Made Lying and Exaggerating God’s Promises”

(Photo: Fort Worth-area based televangelist Kenneth Copeland’s tax-exempt parsonage is located in Newark, Texas, and owned by Eagle Mountain International Church.)

After months of investigating tax loopholes that benefit businesses at the expense of taxpayers for its Unfair Burden article series, the Houston Chronicle turned its attention to church parsonages, which are mostly tax-exempt in Texas.

Key findings:

• “The state’s most populous counties identified 2,683 parsonages worth about $1 billion, costing other residents who must fund school districts and local governments $16 million every year.”
• “There is no dollar limit to a parsonage’s tax exemption. At least 28 of the clergy residences were worth more than $1 million.”
• “Across Texas’ largest counties, the Chronicle identified more than 30 parsonages for which appraisers had granted the 100 percent tax break even though they exceed the law’s 1-acre limit.”

In May, Houston Chronicle investigative reporter Jay Root contacted Trinity Foundation for assistance on the article series. It was a learning experience for all involved.  The main one Trinity Foundation helped with was the fourth in their series, focusing in on Kenneth Copeland’s parsonage and organization.

The Houston Chronicle submitted Open Records requests to Texas county appraisal districts, examined state tax code requirements to be recognized as a parsonage, and interviewed county appraisers after identifying parsonages that violated state law by covering more than one acre of land.

Staff photographers drove across the state taking pictures of parsonages. As a result, the Houston Chronicle has produced some of the best religion news coverage of 2021.

Continue reading “Houston Chronicle Investigates Parsonages Tax Exemption Abuses”