Prayer lines are the secret ingredient driving the financial success of televangelism.
In a recent Form 990, Christian Broadcasting Network reported, “In 2020, the prayer center department handled 184,859 outbound and 1,935,522 inbound phone calls. A total of 4,488 people prayed the prayer of salvation with our prayer center employees and 6,677 people rededicated their life to Christ.”
When viewers call the prayer lines, call center employees and volunteers manning phones collect donations and say prayers after obtaining names and addresses.
The harvesting of contact information is a critical component of fundraising. Once a viewer is added to a ministry’s mailing list, solicitation letters are soon to follow.
When a viewer requests prayer for a job or health problem, their prayer need is listed in a database which is later used for generating personalized solicitation letters.
In 1991, ABC Primetime Live broadcast an investigative report featuring a secretly recorded meeting between Jim Moore, head of Response Media, and Trinity Foundation founder Ole Anthony.
The goal of the meeting was to learn the techniques televangelists used to grow their media empires. Moore told Anthony, “Give them something free. You know, we ought to mail you the latest copy of X and get their name and address. New names is the key, new names.”